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It Must Be Beautiful

It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine
It Must Be Beautiful - Alexandra Soldatova - Phases Magazine

In Belarus, my home country, people love when everything looks neat, clean and beautiful. I decided to search for origins of this fact. So I researched the environment where people normally live and I was looking for rather outstanding and at the same time very common things which could influence the esthetic feeling of a person.

This project is about decorating reality. All these paintings on the bus stops are made through local authorities by unknown “artists” with the only purpose to beautify empty landscape. Their intention is to create an etalon, a perfect beauty. Without knowing it, they create a “window” to a fiction idealistic space, looking sometimes like a dream.